Fit-Pro Kft. with its seat in Budapest and being in 100% Hungarian ownership produces and distributes innovative electrical muscle stimulation (EMS) devices.
My main tasks include creating and maintaining corporate identity for Fit-Pro medical. The main strenght of Fit-Pro is in the field of fitness and we started broadening this segment aiming to reach the medical area as well.
In the medical market we had to use different stategies to reach another group of people. We adjusted the brand, content and marketing tools accordingly.
More information: www.efit.hu